Media consumption refers to the way individuals engage with and interact with various forms of media, such as television, radio, print media, social media, and online platforms. This area of research focuses on the patterns and behaviors of individuals in consuming media content, including how much time they spend consuming different types of media, the devices they use to access media, and the impact of media consumption on attitudes, beliefs, and behaviors. Researchers in this field often study trends in media consumption, audience demographics, and emerging technologies that influence how media is consumed. They may also examine the effects of media consumption on social and political attitudes, as well as mental health and well-being.